The UCLA School of Law operates under UCLA's highest law: Maximize profits through multibillion-dollar fundraising schemes and global marketing campaigns touting the highest ethical standards. In other words, never expose the University's wrongdoing. Accordingly, the UCLA School of Law has been renamed the UCLA Law of School. The new logo of the UCLA Law of School shows its Latinized virtues and how its legal scale operates on UCLA students. This is what "True Bruin" means to those who preach at the UCLA Law of School.