The UCLA School of Law operates under the highest law of UCLA: Maximize profits through UCLA's multibillion-dollar fundraising schemes and its global marketing campaigns. In other words, never expose the University's wrongdoing. Accordingly, the UCLA School of Law has been renamed the UCLA Law of School. With its new name the UCLA Law of School has a new logo to show how its legal scale operates on UCLA students. This is what "True Bruin" means to those who preach at the UCLA Law of School.